Sell Social Media to Your Boss

Chris Brogan posted Twelve Ways to Sell Social Media to Your Boss.  Great article that can help anybody explain the benefits of social media to their manager.

Here are my favorite 5:

1. Blogging can act as a way to reduce customer service calls (if there’s helpful how-to information on the blog).
2. Cost of implementing a blog is free or cheap. No more than $100 for a year of hosting. And most software is free. (There are some benefits from professional blogging software, but for most people, free is plenty fine).
3. Building an online social media component to most marketing and PR efforts ensures a better reach for the media created, and potentially better tracking through clicks and other metrics captured online versus in traditional media (like TV, newsprint, magazines, radio).
4. Using social network sites helps in customer prospecting, HR background checks, product marketing, and community awareness.
5. Building a social network group (either on someone else’s platform or around your primary site) encourages customer retention (a huge metric for lots of companies).

Click here to read the full article.