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    • New Location for Blog
      I've moved the AEC Insight blog to a new address. www.aecinsight.com. Please check it out (and reset any feeds, if you will.)I'm still working on coordinating my own feeds.ThanksJerry
    • "Selection Success!" should have a spot in your AEC firm library
      "Selection Success!" by Lori Stanley and Hilari Weinstein, is a thorough primer on the science and art of winning a qualifications-based selection (QBS) process. As with many of the "how-to" books you'll find in our industry, the book offers its highest value to the novice, walking the reader through the fundamentals of submitting a […]

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    • The road to Wordpress . . .
      Regular readers here know that I've decided to use the Christmas holiday break to "move" this blog to its permanent site at our own Constructionmarketingideas.com domain. I chose the break to complete the change -- and set up the voting for the Best Construction Blog competition, because this stuff takes time and experimentation, hard to do wh […]
    • The Linkedin.com Construction Marketing Ideas group
      You can connect with the linkedin.com Construction Marketing Ideas Group here. Number of members today: 202The Construction Marketing Ideas Linkedin.com group related to this blog (and the new version on Wordpress at http://www.constructionmarketingideas.com) continues to grow rapidly. In addition to about 15 people I invited who accepted, the group received […]

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    • ABI Ends Up and Down Year on a Down Note
      The American Institute of Architects' Architecture Billings Index (ABI) dropped more than three points in November, proving itself unable to sustain the positive momentum it generated the previous month, when it reached its highest mark since August 2008.The November rating of 42.8 fell from its October rating of 46.1 and was the lowest rating since 41. […]
    • SMPS Announces Call for Entries for 33rd Annual National Marketing Communications Awards Program
      The Society for Marketing Professional Services (SMPS) is accepting entries for its 33rd Annual national Marketing Communications Awards (MCA) competition. The MCA Program is the longest-standing, most prestigious awards competition recognizing excellence in marketing communications by professional services firms in the design and building industry. The earl […]

  • RSS Scarlett Consulting

    • Scarlett Letter #71: To judge or not to judge
      After 29 hours of door-to-door travel, I decided I must dedicate this post to my takeaway from all the havoc. I’m typically a third world traveler. For over a decade, I’ve focused on visiting developing or semi-developed countries. This holiday season, I took my first trip in at least 12 years to Western Europe. The plan: [...]
    • Scarlett Letter #70: No emotion in business? Quite the opposite.
      When I was at university, my sweetheart’s father worked at Phillip Morris USA. He was a good guy, and fairly senior in the corporation. We respected his business savvy. He used to say: “Kids, there’s no emotion in business.” Kinda funny coming from a guy with such a big heart. Of course, I have found the [...]
    • 2010 Offer: $1500 Fast-Track Business Development and Marketing Audit
      Frustrated by the uncertain economic forecast? Want a fresh set of eyes to review your firm’s marketing and business development process, tools, tracking systems, and results? Scarlett Consulting is offering a fast track (1.5 day) BD/Marketing Audit: an intensive method for assessing your current approach and providing observations and initial recommen […]

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9 Tips on Twitter

Posted on July 7, 2009 by Justin G. Roy

Jason Snell from Macworld.com had a very interesting and informative article on tips for using twitter, as a business.  The tips he discusses, include:

Don’t automate it
Be conversational
Follow people who are relevant
Make sure your people are on Twitter, and refer to them
Answer your mentions
Search for your name
Consider creating sub-accounts for sections of your business or customer base
Use [...]

Filed under: Business Development, Fast Facts, Marketing, Social Media | Tagged: , , , , , , , , , | Leave a Comment »

ICSC Opposes Cap & Trade Bill

Posted on July 7, 2009 by johnkreiss

 Last week,  I received the letter below from Ket Jeffries of the International Coucil of Shopping Centers (ICSC).  The  letter points out that the climate change bill recetly passed in the House and currently being debatated in the Senate, could hurt the commercial real estate ad constructio industries. 
 Here is  a copy of the letter:
 Dear ICSC [...]

Filed under: Green/Sustainable | Tagged: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | 1 Comment »